Let us help you take advantage of the incredible opportunities offered by the Boomer and older adult markets and position your venue for that market with the following:

Facility Audits--A Wellness Design audit includes lighting, paint color, environmental toxins, and breathability.

A Universal Design audit--ensures that from when a guest or traveler arrives and registers to when their car or transportation comes at the end of their stay, they are satisfied with the seamless, inclusive design elements that can make or break their experience. We have expertise in the older business traveler, the executive traveler, and especially the executive woman traveler.

An Inclusive Messaging Audit for Non-Ageist Language and Images--Do your messaging, website, social media, advertising, and public relations engage the Boomer and Older Adults?We have joined with the finest architects, designers, graphic artists, web builders, copywriters, construction companies, web portals, and advertising specialists to implement every aspect of your projects.

Whether you are building or renovating an existing facility or converting a resort facility, spa, or seasonal share program to accommodate older adults, we have the strong core ability to:

• Create your concept: Feasibility study, market research, and business development.
• Design and develop your facility, including overseeing adult and universal interior and exterior design.
• Create age-friendly life-long learning, sports and fitness, and cultural and educational programs.
• Consult on product design and the resources/products you choose for your health, residential, or hospitality venue.
• Train staff in age-friendly customer care and hospitality guest services
• Advise on pricing and offers that compel boomers and older adults to act.
• Review product design (furniture, lighting, beauty products, packaging)

Imagine understanding every aspect of your business, facility, product, or service through the eyes of your target market.

What differences in design, marketing, and concept might you make if you could honestly walk in your guests' shoes and intimately understand their decision-making process?

What more significant market share might you gain if you acted confidently in your knowledge of the Boomer and mature adult sectors?

What capital investments would you embrace if you could foresee the trends affecting your market?

Schedule your free consultation